Shiseido White Lucent Brightening Gel Cream - Brightening Facial Moisturizing Gel 50ml

SAKURA-Bright Complex  SHISEIDO discovered that UV rays contribute to the formation of abnormal blood vessels deep in the skin. Abnormal blood vessels stimulate melanocytes - one of the main causes of the appearance of brownish marks. To effectively solve this problem, scientists adopted a two-pronged approach by suppressing blood vessel and melanocyte stimulating factors through the new SAKURA-Bright Complex - a powerful blend of extracts:  Tormentilla Extract: Inhibits the production of vascular stimulating factors . Pyrola incarnata Extract (or Low Leaves Extract): Suppresses the production of melanin stimulated by vascular cells. Somei Yoshino Cherry Leaf Extract: Prevents collagen carbonylation, a process triggered by UV rays that reduces skin luminosity. Crataegus flower extract (Western Hawthorn): Improves microcirculation with massage.

Melanin Crush  SHISEIDO scientists have also developed a repair technology, a process called "Melanin Crush", which uses Rehmannia root extract, Vitamin C Ethyl and 4MSK to reduce the activity of the tyrosinase enzyme , reduce the mild but chronic inflammation that exists in the areas of blemishes, and also suppress the melanization process. Rehmannia chinensis root extract: Nourishes dry skin and suppresses chronic inflammation that activates melanocytes. 4MSK: An abbreviation for the potassium salt of 4-methoxysalicylic acid, this salicylic acid derivative suppresses melanin production and promotes normal keratinization. Vitamin C Ethyl: A fast-acting derivative of vitamin C, this ingredient helps boost radiance.

ReNeura+ Technology  A decrease in the skin's innate ability to respond to stimuli in sensitivity compromises the skin's protective function, leaving many consumers to believe that their skin treatment has stopped working. A pioneer and specialist in anti-aging skincare, SHISEIDO believes that optimizing communication between the skin's sensory nerves and the brain is fundamental to triggering the skin's self-regeneration process. In its most recent research, Shiseido focused on a substance called ẞ-noise (beta-noise), which is found in the epidermis and, if in increased quantity, impairs the fluid, uninterrupted transmission of information through neurosensors. Therefore, ReNeura + ™ Technology was developed to awaken a unique luminosity, blocking excess β-noise (beta-noise) that prevents sensory nerves from transmitting information effectively and the skin from optimal responsiveness. Natsume Extract, a new and key component of this new technology, derived from the Ziziphus jujuba fruit, blocks excess β-noise. Additionally, Ashitaba-α (alpha) Extract, an energizing plant - used for centuries by Japanese healers - increases the ATP (energy) production efficiency of nerve cells and optimizes the skin's cellular responses. Complementing ReNeura+™ Technology, Active Response Powder improves sensory skin response.

Test and Proof of Efficacy

90% of women said that after using the product, their skin immediately became brighter

96% of women said the product made their skin softer.

89% of women said that the product improves the appearance of brown spots.

*Research carried out with 102 women after 4 weeks of use.